Local Marketing Growth Proposal
MD Appliances is expanding into higher-margin, recurring-revenue services. Those services need somewhere to be found, a site that converts, and paid channels pointed at ready-to-book customers. This plan is sequenced so every dollar compounds โ the local foundation feeds the ads, the ads feed the site, and the site feeds the reviews that lift everything above it.
Three phases, deliberately sequenced. Each unlocks the next.
Why first: everything downstream โ LSA ranking, map-pack visibility, ad performance โ inherits the health of this foundation. LSA in particular pulls its star rating and review count directly from the Google Business Profile it links to.
Why now: the new service lines need landing pages before we spend a dollar advertising them. Paid traffic sent to a thin site is wasted budget.
Google-verified "Guaranteed" ads at the very top of search. Setup + ongoing management, lead-dispute credits, and monthly ramp reporting. Verification begins once the survivor GBP is clean and consolidated.
Demand-generation for the new maintenance & cleaning lines โ seasonal offers, local targeting, and lead forms that feed the same booking pipeline.
Ongoing GBP management, review generation, citation monitoring, on-page/content, and monthly reporting so rankings compound instead of decaying.
Why last: paid + organic growth is only efficient once there's a clean profile to rank and a real site to convert. Turn the taps on after the tank is built.
Phases overlap where safe. The one hard dependency: LSA verification does not start until the GBP merge is complete and the survivor listing is clean.
Edit mode: drag a bar to move it, drag its left/right edge to resize, drag the diamond milestones, and drag list items / rows to reorder. Everything snaps to the week grid.