Visibility Marketing Solutions
Local Marketing Growth Proposal

MD Appliances β€” Orlando

A sequenced plan to launch MD Appliances' new maintenance & cleaning services, dominate local search in Orlando, and turn Google, Local Services Ads, and Facebook into a predictable pipeline of booked jobs.

Prepared for: Matt β€” MD Appliances
Prepared by: Chris Frisz, Visibility Marketing Solutions
Date: Aug 26, 2026
Site: mdapplianceorlando.com

The Opportunity

MD Appliances is expanding into higher-margin, recurring-revenue services. Those services need somewhere to be found, a site that converts, and paid channels pointed at ready-to-book customers. This plan is sequenced so every dollar compounds β€” the local foundation feeds the ads, the ads feed the site, and the site feeds the reviews that lift everything above it.

Appliance Maintenance Programs Appliance Tune-Up Packages Outdoor Hood & Grill Cleaning

Scope of Work

Three phases, deliberately sequenced. Each unlocks the next.

Phase 1 Β· Weeks 1–3

Local Foundation

  • Full audit of every Google Business Profile tied to MD Appliances (current, old addresses, name variants)
  • Ownership/access recovery, duplicate cleanup, and profile merge so all reviews consolidate onto one authoritative listing
  • Complete GBP revamp: categories, services, service areas, photos, messaging, tracking
  • Review-generation system so every completed job produces a review request
  • NAP consistency + citation cleanup across major data aggregators & directories (via BrightLocal), plus foundational local links
Why first: everything downstream β€” LSA ranking, map-pack visibility, ad performance β€” inherits the health of this foundation. LSA in particular pulls its star rating and review count directly from the Google Business Profile it links to.
Phase 2 Β· Weeks 2–6

Website Rebuild

  • New, mobile-first WordPress site built to convert calls and bookings
  • Dedicated service pages for each revenue line: appliance repair (by appliance), maintenance programs, tune-up packages, and outdoor hood & grill cleaning
  • 7–8 pages, professionally written copy included
  • Click-to-call, service-area targeting, structured data, and analytics/call tracking so every lead source is measurable
Why now: the new service lines need landing pages before we spend a dollar advertising them. Paid traffic sent to a thin site is wasted budget.
Phase 3 Β· Week 3 onward

Paid Acquisition & Ongoing Growth

Local Services Ads (LSA)

Google-verified "Guaranteed" ads at the very top of search. Setup + ongoing management, lead-dispute credits, and monthly ramp reporting. Verification begins once the survivor GBP is clean and consolidated.

Facebook Ads

Demand-generation for the new maintenance & cleaning lines β€” seasonal offers, local targeting, and lead forms that feed the same booking pipeline.

SEO Retainer

Ongoing GBP management, review generation, citation monitoring, on-page/content, and monthly reporting so rankings compound instead of decaying.

Why last: paid + organic growth is only efficient once there's a clean profile to rank and a real site to convert. Turn the taps on after the tank is built.

Sequence & Timeline

Phases overlap where safe. The one hard dependency: LSA verification does not start until the GBP merge is complete and the survivor listing is clean.

Wk 1
Wk 2
Wk 3
Wk 4
Wk 5
Wk 6
Wk 7
Wk 8
Local Foundation
GBP Β· merge Β· citations
GBP audit β†’ merge β†’ revamp β†’ BrightLocal
Website Rebuild
WordPress Β· 7–8 pages
Build Β· copy Β· service pages Β· tracking
LSA Launch
after GBP is clean
Verify β†’ ramp β†’ optimize (3-mo min)
Facebook + SEO Retainer
ongoing
Amplify & compound β†’

Line-Item Pricing

Fees are transparent and split into three types: one-time project work, monthly management, and ad spend (paid by Matt directly to Google/Facebook β€” never marked up).

Item Type Fee Notes / Reasoning
GBP Revamp One-time $500 Categories, services, service areas, photos, messaging, tracking on the survivor listing.
GBP Merge (Γ—1 duplicate) One-time $250 One confirmed duplicate. Merged carefully so reviews consolidate rather than disappear.
BrightLocal β€” NAP, Citations & Backlinks One-time $750 Cleanup across major aggregators + directories, plus foundational local links. (Directory submission costs pass through at cost.)
Website Rebuild (WordPress, 7–8 pages, copy incl.) One-time $2,500 Service pages for every revenue line, schema, click-to-call, call tracking. 50% to start / 50% at launch.
LSA Management Monthly $300/mo Management only. 3-month minimum β€” LSA ranking builds on review count & answer rate over time; month one is often underwhelming. Three months lets the account ramp and lets us show dispute credits and booked-job numbers that make the fee self-justifying.
Facebook Ads Management recommended β€” adjust Monthly $400/mo Campaign build, creative direction, targeting, optimization & reporting for the new service lines. Ad spend separate.
SEO Retainer β€” Standard recommended β€” adjust Monthly $750/mo Ongoing GBP management, review generation, citation monitoring, on-page/content, monthly reporting.
SEO Retainer β€” Pro recommended β€” adjust Monthly $1,250/mo Everything in Standard + heavier content cadence, aggressive link building, and conversion optimization.
LSA Ad Spend (paid to Google) Ad spend $1,000 β†’ $1,500 Matt's budget, paid directly to Google. Starts at $1,000 month 1, steps to $1,500 as the account ramps. Not a fee to us.
Facebook Ad Spend (paid to Meta) Ad spend TBD Recommend starting $500–$1,000/mo. Matt's budget, paid directly to Meta. Not a fee to us.
One-time foundation total $4,000

Choose Your Path β€” Package Ladder

Same core work, three levels of aggression. Click a package to highlight it. Ad spend is Matt's budget and shown separately.

Good

Get Found

Clean up Google and turn on LSA leads. The essential local foundation.
$1,500 one-time
+ $300/mo LSA management (3-mo min)
+ LSA ad spend ($1,000 β†’ $1,500/mo)
  • GBP revamp + 1 merge
  • BrightLocal citations + NAP + links
  • Review-generation system
  • LSA setup, management & dispute credits
  • Website rebuild
  • SEO retainer
  • Facebook ads
Outcome: a clean, authoritative Google presence with LSA leads flowing.
First-90-day fees β‰ˆ $1,500 + (3 Γ— $300) = $2,400
Better Β· Most Popular

Get Found + Convert

Foundation plus a real website and ongoing SEO so growth compounds.
$4,000 one-time
+ $1,050/mo ($300 LSA + $750 SEO)
+ LSA ad spend ($1,000 β†’ $1,500/mo)
  • Everything in Good
  • New WordPress site, 7–8 pages, copy included
  • Service pages for every revenue line
  • Schema, click-to-call, call tracking
  • SEO Retainer β€” Standard
  • Facebook ads
Outcome: foundation + a site engineered to convert + rankings that keep climbing.
First-90-day fees β‰ˆ $4,000 + (3 Γ— $1,050) = $7,150
Best

Market Domination

Every channel firing β€” organic, LSA, and Facebook β€” with the heaviest SEO push.
$4,000 one-time
+ $1,950/mo ($300 LSA + $400 FB + $1,250 SEO Pro)
+ LSA & Facebook ad spend
  • Everything in Better
  • Facebook ads management
  • SEO Retainer β€” Pro (heavier content + links)
  • Multi-channel reporting dashboard
  • Priority turnaround
Outcome: MD Appliances owns the Orlando map pack, LSA, and social feed for its services.
First-90-day fees β‰ˆ $4,000 + (3 Γ— $1,950) = $9,850

Does It Pay for Itself? β€” Break-Even

Simple math: enter an average job value and profit margin, and see how many booked jobs a month it takes to cover each package. Numbers update live β€” adjust to MD Appliances' real ticket sizes.

Profit per job: $125
Package Monthly fees + Ad spend* Jobs/mo to cover fees Jobs/mo to cover fees + spend
Good $300$1,500
Better $1,050$1,500
Best $1,950$2,250
One-time foundation ($4,000) pays back in
32 booked jobs
*Ad spend is Matt's budget paid to Google/Meta (steady-state; LSA starts at $1,000 month one). Break-even is on profit, not revenue, so it already accounts for job cost. At $250 avg / 50% margin, covering the full monthly investment on Good is about 15 jobs/mo — roughly one job every other day.

Prefer to Start Small & Expand?

Same destination as the ladder β€” just unlocked over time so you fund each stage with results from the last. No big upfront commitment.

Now Β· Weeks 1–3

Build the foundation & prove leads

GBP revamp + merge, BrightLocal citations, review system, and LSA setup. Get the Google house in order and start generating verified LSA leads.

$1,500 one-time + $300/mo LSA management (+ LSA spend)
Next Β· Weeks 3–6

Give traffic somewhere to convert

Build the WordPress site with dedicated service pages, then switch on the SEO retainer so rankings compound. Now every ad dollar lands on a page built to book the job.

$2,500 website (50/50) + $750/mo SEO retainer
Then Β· Month 3+

Amplify once the funnel is proven

Add Facebook ads for the new maintenance & cleaning lines, and/or upgrade to SEO Pro. Scale spend against channels we've already shown convert.

+ $400/mo Facebook management (+ FB spend) Β· optional SEO Pro upgrade
The logic in one line: Foundation β†’ Website β†’ Paid. Each stage pays for the next. By month 3 you've reached the same place as the Better/Best package β€” but every increase in spend was earned by results you already saw.

What's Included, What's Not

Included in fees

  • All strategy, setup, management, and reporting labor
  • Website copywriting for the 7–8 pages
  • Lead-dispute handling for LSA (credit recovery)
  • Monthly performance reporting

Paid separately by Matt

  • Ad spend β€” LSA (Google) & Facebook (Meta), billed directly, never marked up
  • Domain & WordPress hosting
  • Premium plugins/themes or stock photography, if needed (at cost, approved first)
  • BrightLocal directory submission fees (pass-through)

Next Steps

  1. Pick a package or the start-small path.
  2. Sign off and send the Phase 1 deposit.
  3. Grant GBP + website access; we kick off the audit within 48 hours.
Approved by (MD Appliances)
Date
Prepared by Chris Frisz Β· Visibility Marketing Solutions β€” Orlando local marketing.
Proposal valid 30 days.